Relating to user reports of explicit deep fake material on social media platforms.
CriticalImmediate action required
Medium Cost
Effective:2025-06-20
Enforcing Agencies
Office of the Attorney General
01
Compliance Analysis
Key implementation requirements and action items for compliance with this legislation
Implementation Timeline
Effective Date: June 20, 2025
Compliance Deadline:Immediate. Due to the supermajority vote, the standard September 1 implementation buffer does not apply. You must be compliant today.
Agency Rulemaking: The Office of the Attorney General (OAG) enforces this statute. While no specific rulemaking schedule is mandated, the OAG will interpret "Deceptive Trade Practices" based on existing Chapter 17 precedents.
Immediate Action Plan
Segregate Queues: Immediately configure intake forms to route "Deep Fake" reports to a priority T&S queue distinct from general abuse.
Automate Communications: Deploy auto-responders to satisfy the "immediate confirmation" and "7-day status update" statutory requirements.
Update ToS: Revise user agreements to eliminate notice/appeal obligations for deep fake removals to prevent breach of contract claims from banned uploaders.
Verify Insurance: Consult brokers to ensure your E&O policy covers Deceptive Trade Practices Act (DTPA) claims, as this is the new penalty mechanism.
Operational Changes Required
Contracts
Vendor MSAs: Update Master Services Agreements with content moderation vendors. Standard 24-48 hour SLAs are legally insufficient for this category. Renegotiate for "priority queue" handling.
Terms of Service (ToS): Revise user agreements to explicitly waive notice and appeal rights for uploaders of deep fake content, aligning with Section 120.103(b)(3).
Hiring/Training
Moderator Authority: Retrain Trust & Safety teams on the new "Takedown-First" standard. Moderators must be authorized to suspend content *immediately* upon a credible report, reversing the standard "investigate then remove" adjudication flow.
Triage Protocols: Intake staff must be trained to identify and route "Explicit Deep Fake" reports to a dedicated high-priority workflow.
Reporting & Record-Keeping
Automated Workflows: Configure CRM/Ticket systems to trigger two mandatory communications:
1.Immediate: Confirmation of receipt to the reporting user.
2.Day 7: A written status update to the reporting user regarding the removal decision.
Hash Database: Maintain a digital fingerprint (hash) database of all removed deep fake content to automate the blocking of re-uploads.
Fees & Costs
Insurance Premiums: Budget for potential increases in Cyber/E&O insurance. Confirm your policy covers DTPA violations; many standard policies exclude consumer protection claims.
Litigation Reserves: The classification of these violations as DTPA allows for treble (3x) damages and attorney's fees, significantly increasing the cost of non-compliance.
Strategic Ambiguities & Considerations
"Immediately": The statute requires immediate confirmation and removal but does not define a minute-by-minute standard. Risk: Platforms relying on human-only triage for initial intake will likely fail this standard. Guidance: Automate the receipt confirmation.
"Measures to ensure... not posted again": The law implies a zero-tolerance standard for re-uploads but does not specify the technical threshold (exact hash vs. fuzzy hash). Risk: Relying solely on exact file matching exposes the platform to liability if slight alterations bypass filters.
"Appears to depict": This subjective standard places the burden of verification on the platform. Guidance: In borderline cases, the statutory safe harbor for restoration (Sec. 120.1025) suggests a "remove now, investigate later" approach is the only legally safe path.
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The bill author has informed the committee of the growing issue of explicit deep fake material on social media platforms, which can be used to harass or exploit individuals without their consent, and that clearer reporting and investigation processes are necessary to ensure that timely action is taken to protect individuals from this harmful technology. H.B. 3133 seeks to resolve this issue by requiring social media platforms to provide an accessible complaint system for users to report such content, confirm to the user within 48 hours of the user's submission that the social media platform is aware of the material, conduct investigations, and update users on the status of their complaints.
CRIMINAL JUSTICE IMPACT
It is the committee's opinion that this bill does not expressly create a criminal offense, increase the punishment for an existing criminal offense or category of offenses, or change the eligibility of a person for community supervision, parole, or mandatory supervision.
RULEMAKING AUTHORITY
It is the committee's opinion that this bill does not expressly grant any additional rulemaking authority to a state officer, department, agency, or institution.
ANALYSIS
H.B. 3133 amends the Business & Commerce Code to require a social media platform that receives notice of explicit deep fake material on the platform to conduct an investigation to determine whether the content reported by the user is explicit deep fake material. The bill sets out the following provisions regarding the social media platform's responsibilities with respect to the investigation:
·an authorization to collect additional information necessary to complete the investigation;
·a requirement to complete the investigation not later than the 30th day after the date the user submitted the report to the platform or, if the platform cannot complete the investigation due to circumstances that are reasonably beyond the platform's control, not later than the 60th day after the date the user submitted the report;
·a requirement to provide notice to the user who submitted the report of any anticipated delay not later than 48 hours after the platform becomes aware of the circumstances that cause the delay;
·an authorization to restore the material, if the platform determines after the investigation that the reported material is not explicit deep fake material; and
·a requirement to implement measures to ensure material determined to be explicit deep fake material is not posted on the platform again.
H.B. 3133 defines the following terms for those purposes:
·"deep fake generator" as a website or application that allows a user to create or generate deep fake material using software provided by the website or application, not including a separate platform on which deep fake material is posted, sent, or distributed;
·"deep fake material" as visual material, created with the intent to deceive, that appears to depict a real person performing an action that did not occur in reality;
·"explicit deep fake material" as deep fake material that appears to depict a real person engaging in sexual conduct or other conduct resulting in the exposure of the person's intimate parts; and
·"intimate parts," "sexual conduct," and "visual material" by reference to Penal Code provisions regarding the unlawful disclosure or promotion of intimate visual material.
H.B. 3133 expands the scope of the easily accessible complaint system a social media platform must provide for submitting and tracking complaints to include complaints regarding explicit deep fake material. The bill requires a social media platform that receives notice of explicit deep fake material on the platform to take the following actions:
·remove the content reported by the user as explicit deep fake material;
·confirm to the user not later than 48 hours after the user submits the notice that the platform is aware of the material;
·conduct an investigation as required by the bill's provisions; and
·provide a written notice to the user updating the user on the status of the investigation not later than the seventh day after the date the user submitted the report to the platform.
The bill establishes that a social media platform is not required to provide a user with notice or an opportunity to appeal the removal of content if the platform removed the content due to a complaint that the content was explicit deep fake material.
HB3133 is effective immediately, mandating that large social media platforms implement aggressive "takedown-first" protocols for reported explicit deep fake material. Violations are now classified as Deceptive Trade Practices (DTPA), exposing platforms to treble damages and Attorney General enforcement without a grace period or safe harbor for administrative delays. Implementation Timeline Effective Date: June 20, 2025 Compliance Deadline: Immediate.
Q
Who authored HB3133?
HB3133 was authored by Texas Representative Salman Bhojani during the Regular Session.
Q
When was HB3133 signed into law?
HB3133 was signed into law by Governor Greg Abbott on June 20, 2025.
Q
Which agencies enforce HB3133?
HB3133 is enforced by Office of the Attorney General.
Q
How urgent is compliance with HB3133?
The compliance urgency for HB3133 is rated as "critical". Businesses and organizations should review the requirements and timeline to ensure timely compliance.
Q
What is the cost impact of HB3133?
The cost impact of HB3133 is estimated as "medium". This may vary based on industry and implementation requirements.
Q
What topics does HB3133 address?
HB3133 addresses topics including business & commerce, business & commerce--general, electronic information systems, minors and minors--crimes against.
Legislative data provided by LegiScanLast updated: November 25, 2025
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