Public Affairs for AI Projects in Texas
Product language and a legal memo answer different questions than a hearing.
The practical problem
Officials and residents ask who is affected, what decision the system makes, and who answers when it is wrong. A useful answer connects the technology to its practical effects. The same gap appears when the project is a building full of machines and the questions are about the work those machines do.
The system may be AI, SaaS, another software platform, or technology a city or county uses for public safety, emergency management, first responders, and communications. JD Key does not sell that system, and it does not procure it.
For background on state policy, read our guide to the Texas Responsible Artificial Intelligence Governance Act. It provides context for discussions with your legal and policy teams.
What JD Key does
James Dickey leads the public strategy. Blake Sbrocco, Vice President, takes part in conversations. They listen, map support and objections, help willing constituents contact their own officials, and track the outreach. They can explain the company’s position in interviews, opinion articles, and testimony, as part of the agreed client engagement. Counsel and technical staff keep the legal and product record aligned with that explanation.
If the dispute is about the building, start with data center public affairs. A February 2026 checklist for ownership and tax questions is at the checklist page.
Questions about this decision
What is the practical problem?
A company deploying a system, or building the facility that runs it, can meet a city, a school district, or a hearing that wants a plain account of what the system does and who is accountable. Engineers often answer in product language. The public record needs a shorter explanation people can check. The system may be AI, SaaS, another software platform, or technology a city or county uses for public safety, emergency management, first responders, and communications.
How do public affairs and compliance work together?
Your counsel and technical team establish the legal and product facts. JD Key helps explain the technology to officials and communities, understand their concerns, and make a public case consistent with those facts.
How is this different from data center public affairs?
A data center page covers the building: noise, water, power, and the local land decision. This page covers the explanation of the system itself when officials or residents ask what it does. One company may need both. James Dickey leads strategy in either case. Blake Sbrocco takes part in outreach.
What should we tell you first?
The city, county, or hearing, what you need people to understand, when the decision is, and the concerns you have already heard.
Tell us where the explanation is needed
Which city or county is involved? What are you trying to accomplish, when is the decision, and what concerns have you heard?