Regular Session
Government Affairs & Regulatory Compliance Analysis
SB441 creates strict civil liability and Deceptive Trade Practices Act (DTPA) exposure for any digital platform, payment processor, or AI developer that hosts, generates, or facilitates non-consensual artificial intimate visual material. Effective September 1, 2025, businesses allowing user-generated content must implement a 72-hour removal protocol and update Terms of Service to avoid uncapped damages and treble penalties.
Sen. Juan Hinojosa·Senate Bill·Regular Session
Civil Courts (Private right of action) • Local District Attorneys (Criminal prosecution) • Texas Attorney General (Injunctive relief/DTPA enforcement)
This legislation has regulatory implications for the following Texas businesses and organizations:
Significant regulatory changes (effective 2025-09-01). Review with your legal and compliance teams to understand implications.
Affected business types:
highSignificant operational investment may be required.
JD Key Consulting provides government affairs and regulatory strategy services. We help businesses navigate Texas agencies, understand legislative impacts, and advocate for their interests.
JD Key Consulting provides strategic guidance on Texas regulatory compliance and legislative impact for your business.
Key implementation requirements and action items for compliance with this legislation
JD Key Consulting specializes in Texas regulatory compliance strategy. Work directly with James Dickey—former Chairman of the Republican Party of Texas—to understand this bill's impact on your operations and develop an actionable compliance plan.
Schedule a ConsultationInformation presented is for general knowledge only and is provided without warranty, express or implied. Consult qualified government affairs professionals and legal counsel before making compliance decisions.
This bill's path through the Texas Legislature
Explore more bills from this author and on related topics
Common questions about SB441
SB441 creates strict civil liability and Deceptive Trade Practices Act (DTPA) exposure for any digital platform, payment processor, or AI developer that hosts, generates, or facilitates non-consensual artificial intimate visual material. Effective September 1, 2025, businesses allowing user-generated content must implement a 72-hour removal protocol and update Terms of Service to avoid uncapped damages and treble penalties.
SB441 was authored by Texas Senator Juan Hinojosa during the Regular Session.
SB441 was signed into law by Governor Greg Abbott on June 20, 2025.
SB441 is enforced by Civil Courts (Private right of action), Local District Attorneys (Criminal prosecution) and Texas Attorney General (Injunctive relief/DTPA enforcement).
The regulatory priority for SB441 is rated as "critical". Businesses and organizations should review the legislation to understand potential impacts.
The cost impact of SB441 is estimated as "high". This may vary based on industry and implementation requirements.
SB441 addresses topics including business & commerce, business & commerce--trade practices, civil remedies & liabilities, courts and courts--general.
Key dates for SB441: Effective date is 2025-09-01. Consult with legal counsel regarding applicability.
SB441 establishes the following penalties: criminal penalty of Class A Misdemeanor (up to 1 year jail, $4,000 fine) for Knowingly producing or distributing deep fake media without effective consent.; criminal penalty of 3rd Degree Felony (2-10 years prison, up to $10,000 fine) for Producing/distributing deep fake media if actor has prior conviction or victim is under 18.; criminal penalty of Class B Misdemeanor for Threatening to produce/distribute deep fake media to coerce, extort, or harass.. Consult with legal counsel for specific applicability to your situation.
SB441 primarily affects Texas businesses and commercial enterprises. These businesses should review the legislation with their legal and compliance teams to understand potential impacts.
JD Key Consulting is an Austin, Texas-based government affairs firm led by James Dickey, former Chairman of the Republican Party of Texas. We specialize in Texas regulatory compliance and legislative strategy for data centers, energy, banking, and manufacturing.
