Relating to the civil penalty for certain signs placed on the right-of-way of a public road.
ModeratePlan for compliance
Low Cost
Effective:2025-05-29
Enforcing Agencies
District Attorneys • County Attorneys • Municipal Attorneys
01
Compliance Analysis
Key implementation requirements and action items for compliance with this legislation
Implementation Timeline
Effective Date: May 29, 2025
Compliance Deadline:Immediate. All "legacy" signs currently in the ROW constitute a violation as of the effective date and must be removed immediately.
Agency Rulemaking: None. This statute is enforced directly by the judiciary via suits brought by District, County, or Municipal Attorneys.
Immediate Action Plan
Audit Field Assets: Physically inspect and remove all existing commercial signs from public ROWs before May 29, 2025.
Update Vendor MSAs: Execute contract addendums requiring GPS logging of sign placement and full indemnification.
Centralize Notice Intake: Instruct mailrooms to flag all correspondence from City/County Attorneys as "Urgent Legal" to ensure the "cure period" is utilized effectively.
Verify Corporate Formalities: Ensure strict separation between parent and subsidiary entities to mitigate "alter ego" liability risks.
Operational Changes Required
Contracts
Amend Master Services Agreements (MSAs) with all marketing and signage vendors immediately. Insert indemnification clauses specifically covering HB3611 civil penalties and legal costs. Include a "Right of Offset" to deduct penalties directly from vendor invoices.
Hiring/Training
Designate a "Rapid Removal" point of contact responsible for clearing signs within 24 hours of notice. Train marketing staff and vendors on visual identification of ROW boundaries (e.g., utility poles, sidewalk setbacks) to prevent encroachment.
Reporting & Record-Keeping
Establish a centralized "Violation Log." The law provides a "notice and cure" period only for the *first* violation. You must track warnings received across all jurisdictions; a second offense (even in a different county) may trigger immediate penalties without warning.
Fees & Costs
No new filing fees. However, standard General Liability and E&O insurance policies typically exclude civil penalties. Fines ($1,000–$5,000 per sign) will impact the operating budget directly.
Strategic Ambiguities & Considerations
"Specified Period": For a first violation, the government must provide notice and a "specified period" to remove the sign. The law does not define a minimum time. Municipalities may interpret this aggressively (e.g., 4 hours), requiring near-instant operational response.
Jurisdictional Stacking: It is unclear if the "First Violation" safe harbor resets per municipality or applies statewide. Businesses must operate under the assumption that a warning in one city exhausts the safe harbor for the entire state.
"Business Alter Ego": This broad, undefined legal term creates a pathway for plaintiffs to pierce the corporate veil, potentially holding parent companies liable for signs placed by franchisees or subsidiaries.
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The bill author has informed the committee that unauthorized commercial signs placed on the right-of-way of public roads have been a growing concern in Texas but that local governments face challenges in enforcing sign regulations due to unclear authority and limited resources. These signs can clutter roadways and pose potential safety risks by distracting drivers and obstructing visibility. C.S.H.B. 3611 seeks to address this issue by making certain changes to the applicability and amount of the civil penalty for unauthorized signs placed on the right-of-way of public roads.
CRIMINAL JUSTICE IMPACT
It is the committee's opinion that this bill does not expressly create a criminal offense, increase the punishment for an existing criminal offense or category of offenses, or change the eligibility of a person for community supervision, parole, or mandatory supervision.
RULEMAKING AUTHORITY
It is the committee's opinion that this bill does not expressly grant any additional rulemaking authority to a state officer, department, agency, or institution.
ANALYSIS
C.S.H.B. 3611 amends the Transportation Code to make a person whose commercial advertisement is placed on a sign on the right-of-way of a public road that is not otherwise authorized by law liable for the same civil penalty applicable to a person who places or commissions the placement of a sign on such a right-of-way. The bill conditions liability for the civil penalty for a person's first violation on the following conditions being met:
·the applicable political subdivision provides written notice to the person that the person may be liable for a civil penalty if the person fails to remove the sign within a specified period; and
·the person fails to remove the sign within the specified period.
The bill establishes that, for purposes of the civil penalty, the term "person" includes a person's employee, agent, independent contractor, assignee, business alter ego, and successor in interest. The bill changes the amount of the civil penalty from a minimum of $500 and a maximum of $1,000 for each violation, depending on the seriousness of the violation and whether the person has previously violated statutory provisions regarding outdoor signs on public rights-of-way, to a scale as follows:
·$1,000 for a first violation;
·$2,500 for a second violation; and
·$5,000 for a third or subsequent violation.
The bill removes the authorization for a separate penalty to be collected for each day a continuing violation occurs.
C.S.H.B. 3611 applies only to a violation that occurs on or after the bill's effective date. A violation that occurs before the bill's effective date is governed by the law in effect on the date the violation occurred, and the former law is continued in effect for that purpose. For these purposes, a violation occurs before the bill's effective date if any element of the violation occurs before that date.
EFFECTIVE DATE
September 1, 2025.
COMPARISON OF INTRODUCED AND SUBSTITUTE
While C.S.H.B. 3611 may differ from the introduced in minor or nonsubstantive ways, the following summarizes the substantial differences between the introduced and committee substitute versions of the bill.
The substitute includes a provision absent from the introduced that conditions liability for the civil penalty for a person's first violation on the following conditions being met:
·the applicable political subdivision provides written notice to the person that the person may be liable for a civil penalty if the person fails to remove the sign within a specified period; and
·the person fails to remove the sign within the specified period.
The substitute includes a provision absent from the introduced establishing that, for purposes of the civil penalty, the term "person" includes a person's employee, agent, independent contractor, assignee, business alter ego, and successor in interest.
HB3611 establishes strict vicarious liability for advertisers regarding signs placed in the public right-of-way (ROW), effectively eliminating the "rogue vendor" defense. Advertisers in real estate, retail, and home services now face tiered civil penalties of up to $5,000 per violation, with liability extending to actions taken by employees, contractors, and agents. Implementation Timeline Effective Date: May 29, 2025 Compliance Deadline: Immediate.
Q
Who authored HB3611?
HB3611 was authored by Texas Representative Pat Curry during the Regular Session.
Q
When was HB3611 signed into law?
HB3611 was signed into law by Governor Greg Abbott on May 29, 2025.
Q
Which agencies enforce HB3611?
HB3611 is enforced by District Attorneys, County Attorneys and Municipal Attorneys.
Q
How urgent is compliance with HB3611?
The compliance urgency for HB3611 is rated as "moderate". Businesses and organizations should review the requirements and timeline to ensure timely compliance.
Q
What is the cost impact of HB3611?
The cost impact of HB3611 is estimated as "low". This may vary based on industry and implementation requirements.
Q
What topics does HB3611 address?
HB3611 addresses topics including civil remedies & liabilities, highways, advertising and signs.
Legislative data provided by LegiScanLast updated: November 25, 2025
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