Regular Session
Government Affairs & Regulatory Compliance Analysis
SB1313 fundamentally shifts tobacco and e-cigarette marketing violations from civil regulatory infractions to criminal offenses. Effective September 1, 2025, retailers face Class B Misdemeanor charges for displaying marketing materials that feature cartoons, celebrities, or imagery resembling food products. This law applies to all retailers, requires the immediate removal of non-compliant legacy signage, and offers no grandfather clause for existing advertisements.
Sen. Molly Cook·Senate Bill·Regular Session
County and District Attorneys • Local Law Enforcement (Police/Sheriff)
This legislation has regulatory implications for the following Texas businesses and organizations:
Significant regulatory changes (effective 2025-09-01). Review with your legal and compliance teams to understand implications.
Affected business types:
mediumModerate costs expected for implementation.
JD Key Consulting provides government affairs and regulatory strategy services. We help businesses navigate Texas agencies, understand legislative impacts, and advocate for their interests.
JD Key Consulting provides strategic guidance on Texas regulatory compliance and legislative impact for your business.
Key implementation requirements and action items for compliance with this legislation
Vendor Indemnification is mandatory. You must amend Master Service Agreements (MSAs) with distributors and manufacturers.
Managerial Authority Protocols:
Defensive Documentation:
The statute creates criminal liability based on subjective terms. Expect inconsistent enforcement across different counties.
JD Key Consulting specializes in Texas regulatory compliance strategy. Work directly with James Dickey—former Chairman of the Republican Party of Texas—to understand this bill's impact on your operations and develop an actionable compliance plan.
Schedule a ConsultationInformation presented is for general knowledge only and is provided without warranty, express or implied. Consult qualified government affairs professionals and legal counsel before making compliance decisions.
This bill's path through the Texas Legislature
Explore more bills from this author and on related topics
Common questions about SB1313
SB1313 fundamentally shifts tobacco and e-cigarette marketing violations from civil regulatory infractions to criminal offenses. Effective September 1, 2025, retailers face Class B Misdemeanor charges for displaying marketing materials that feature cartoons, celebrities, or imagery resembling food products. This law applies to all retailers, requires the immediate removal of non-compliant legacy signage, and offers no grandfather clause for existing advertisements.
SB1313 was authored by Texas Senator Molly Cook during the Regular Session.
SB1313 was signed into law by Governor Greg Abbott on June 20, 2025.
SB1313 is enforced by County and District Attorneys and Local Law Enforcement (Police/Sheriff).
The regulatory priority for SB1313 is rated as "critical". Businesses and organizations should review the legislation to understand potential impacts.
The cost impact of SB1313 is estimated as "medium". This may vary based on industry and implementation requirements.
SB1313 addresses topics including business & commerce, business & commerce--general, crimes, crimes--against persons and crimes--against persons--general.
Key dates for SB1313: Effective date is 2025-09-01. Consult with legal counsel regarding applicability.
SB1313 establishes the following penalties: criminal penalty of Class B Misdemeanor (Standard Texas penalty: up to $2,000 fine and/or up to 180 days in jail) for Retailer use of signs, logos, or designs in marketing tobacco/e-cigs that depict cartoons, celebrities, food products (candy/juice), or imitate products marketed to minors.. Consult with legal counsel for specific applicability to your situation.
SB1313 primarily affects Texas businesses and commercial enterprises, healthcare providers and medical facilities. These businesses should review the legislation with their legal and compliance teams to understand potential impacts.
JD Key Consulting is an Austin, Texas-based government affairs firm led by James Dickey, former Chairman of the Republican Party of Texas. We specialize in Texas regulatory compliance and legislative strategy for data centers, energy, banking, and manufacturing.
