HB4454

Regular Session

Relating to solicitation of patients and other prohibited marketing practices, the establishment of the task force on patient solicitation, and the prosecution of certain related criminal offenses.

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Compliance Analysis

Key implementation requirements and action items for compliance with this legislation

Immediate Action Plan

Operational Changes Required

Strategic Ambiguities & Considerations

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Information presented is for general knowledge only and is provided without warranty, express or implied. Consult qualified government affairs professionals and legal counsel before making compliance decisions.

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Official Analysis

Bill Text(with markup)

Quick Reference

Frequently Asked Questions

Common questions about HB4454

Q

What does Texas HB4454 do?

HB4454 fundamentally alters the business model for mental health and chemical dependency facilities by criminalizing "indirect" and "covert" payments for patient solicitation and eliminating the "lead generation" regulatory gray area. Facilities must immediately implement strict transparency protocols regarding how patients are acquired and how marketers are compensated, as the law takes effect immediately due to a supermajority vote. Implementation Timeline Effective Date: June 20, 2025 (Immediate effect due to 2/3 supermajority vote; overrides the September 1 date in draft text).

Q

Who authored HB4454?

HB4454 was authored by Texas Representative Hubert Vo during the Regular Session.

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When was HB4454 signed into law?

HB4454 was signed into law by Governor Greg Abbott on June 20, 2025.

Q

Which agencies enforce HB4454?

HB4454 is enforced by Office of the Attorney General (Civil/Injunctive), District Attorneys (Criminal), County Attorneys (Criminal/Civil) and Health and Human Services Commission (Administrative/Task Force Oversight).

Q

How urgent is compliance with HB4454?

The compliance urgency for HB4454 is rated as "critical". Businesses and organizations should review the requirements and timeline to ensure timely compliance.

Q

What is the cost impact of HB4454?

The cost impact of HB4454 is estimated as "medium". This may vary based on industry and implementation requirements.

Q

What topics does HB4454 address?

HB4454 addresses topics including crimes, crimes--against persons, crimes--against persons--general, electronic information systems and health care providers.

Legislative data provided by LegiScanLast updated: November 25, 2025

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