Regular Session
Government Affairs & Regulatory Compliance Analysis
Texas has enacted HB783, creating an immediate private cause of action for online impersonation using a person's likeness, voice, or name with intent to harm or defraud. This statute introduces a "loser pays" provision for attorney’s fees, significantly raising the financial risk for businesses using AI-generated content or influencer marketing that could be construed as unauthorized impersonation.
Rep. Suleman Lalani·House Bill·Regular Session
This legislation has regulatory implications for the following Texas businesses and organizations:
Notable regulatory updates (effective 2025-06-20). Consider how these changes may affect your operations.
Affected business types:
lowMinimal cost impact anticipated.
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JD Key Consulting provides strategic guidance on Texas regulatory compliance and legislative impact for your business.
Key implementation requirements and action items for compliance with this legislation
JD Key Consulting specializes in Texas regulatory compliance strategy. Work directly with James Dickey—former Chairman of the Republican Party of Texas—to understand this bill's impact on your operations and develop an actionable compliance plan.
Schedule a ConsultationInformation presented is for general knowledge only and is provided without warranty, express or implied. Consult qualified government affairs professionals and legal counsel before making compliance decisions.
This bill's path through the Texas Legislature
Explore more bills from this author and on related topics
Common questions about HB783
Texas has enacted HB783, creating an immediate private cause of action for online impersonation using a person's likeness, voice, or name with intent to harm or defraud. This statute introduces a "loser pays" provision for attorney’s fees, significantly raising the financial risk for businesses using AI-generated content or influencer marketing that could be construed as unauthorized impersonation.
HB783 was authored by Texas Representative Suleman Lalani during the Regular Session.
HB783 was signed into law by Governor Greg Abbott on June 20, 2025.
HB783 is enforced by Texas Civil Courts (Private Right of Action).
The regulatory priority for HB783 is rated as "moderate". Businesses and organizations should review the legislation to understand potential impacts.
The cost impact of HB783 is estimated as "low". This may vary based on industry and implementation requirements.
HB783 addresses topics including civil remedies & liabilities, protection of personal information, internet, courts and courts--general.
Key dates for HB783: Effective date is 2025-06-20. Consult with legal counsel regarding applicability.
HB783 establishes the following penalties: civil penalty of Actual damages (including counseling, identity theft, and libel expenditures) + Disgorgement of profits for Online impersonation with intent to harm, defraud, intimidate, or threaten; civil penalty of Minimum $500 exemplary damages for Prevailing in an action for online impersonation; civil penalty of Mandatory Attorney's Fees and Costs for Awarded to the prevailing party (applies to both plaintiff and defendant). Consult with legal counsel for specific applicability to your situation.
JD Key Consulting is an Austin, Texas-based government affairs firm led by James Dickey, former Chairman of the Republican Party of Texas. We specialize in Texas regulatory compliance and legislative strategy for data centers, energy, banking, and manufacturing.
